Bill Lombardo is an acclaimed sales and leadership speaker, executive coach, and marketing consultant. Bill set out to create a full learning system to bring his knowledge of mindfulness and headspace in productivity to as many people as possible.

Starting with his book and an outline, Bill’s American Dream came true when The American Dream is a Mindset became the CASA Mindset system, complete with suite of video courses, handbooks, an e-Commerce capable website, and a full branding package.

E-learning can lose its entertainment value. To combat this, Syntax found professional actors to deliver CASA Mindset in a friendly, engaging way. Using a combination of backdrops and green screen, the CASA Mindset’s 15-video course came to life. Callouts, slides and whiteboard animation rounded out the videos to maintain engagement and deliver adoptable lessons.

To complement Bill’s speaking ventures and online course, Syntax designed the CASA Handbooks–beautiful guides for helping business leaders connect with themselves and others. Our designers and vast media library transformed plain text documents into sleek, easy-to-follow handouts tailored to the CASA Mindset audience.

Syntax chose Knowledgelink as the eLearning platform to host the CASA Mindset courses. We set up the CASA Mindset Knowledgelink site, compiling the video courses, handouts, and resources for CASA students to learn with.

Syntax chose Knowledgelink as the eLearning platform to host the CASA Mindset courses. We set up the CASA Mindset Knowledgelink site, compiling the video courses, handouts, and resources for CASA students to learn with.

Packaging is important! For Bill Lombardo’s program, we needed to build a brand from scratch. Syntax came up with a full branding package, from name and logo to marketing strategy.

Business cards are still the most trusted way to quickly share your info with potential clients. What better way to combine old school methods with new age technology than with web-enabled business cards? A scannable code links right to the CASA Mindset website where visitors can download a variety of free resources or sign up for the CASA Mindset program.

Finally, we built CASAMindset.com, a sleek, mobile responsive website. Visitors to the site will find a demo of Bill’s eLearning course, have access to some exclusive CASA resources, and sign up for the full CASA Mindset program experience. Soon, CASAmindset.com will enable an eCommerce solution to sell the course online.

Visit the CASA Mindset website to see our work in action!